Intellectual Property Law

Cash vs Credit Prices on Gas Station Signage

By Marty Schwimmer

Newsday: Gas Station owners say Cuomo's charges are wrong:

Particularly grating on the retailers was the statement in Cuomo's news releases saying the stations "engaged in false advertising by only listing the lower cash prices on their street view signage in order to lure patrons to the pump." A story last week about the Long Island investigation said "both prices - one for cash and one for credit card payment - must be listed on all signs."

Yesterday, both Beyer and Cohen said that's inaccurate. State law allows retailers, if they wish, to post only the lower cash price on their large signs near the street as long as they make clear on the sign that the price is only for cash purchases and that signs on the pumps list both cash and credit prices.

Full post as published by Trademark Blog on August 29, 2008 (boomark / email).