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The man behind "smiling bob" not likely smiling after federal sentencing

By Douglas A. Berman

As detailed in this local article, the man who helped give us the character "smiling bob" had a downer federal sentencing today.  Here are the details:A federal judge today sentenced the founder of Berkeley Premium Nutraceuticals to 25 years in prison and ordered that he and the company pay back more than $500 million. Berkeley distributes various products alleged to boost energy, manage weight, reduce memory loss and aid sleep.  The company's main product, Enzyte, which promises sexual enhancement, has ads featuring "Smiling Bob," a happy man with an exaggerated smile. A federal jury convicted the company, founder Steve Warshak and several others of participating in a massive scheme that included fraud, money laundering and bogus claims about the effectiveness of Berkeley?s products...continue to full post

Full post as published by Sentencing Law and Policy on August 27, 2008 (boomark / email).