Legal Marketing & PR

Curtis, Mallet-Prevost Launches Facebook Page to Attract Top Law Students

By Larry Bodine, Esq.

In what is believed to be a first for the AmLaw 200, Curtis, Mallet-Prevost, Colt & Mosle LLP launched a Facebook page to serve as a central component in its law school recruiting efforts. The Facebook page lists 31 fans, 9 universities as favorite pages, photos of firm events, and firm news highlights.  There is a concise description of the firm, a 570-word writeup about the summer associate program, and RSS feeds to Curtis's latest articles and news items.

The Facebook entry is at http://www.facebook.com/pages/New-York-NY/Curtis-Mallet-Prevost-Colt-Mosle-LLP-Careers/65459295160 

“We are pleased to be capitalizing on the popularity of the most widely used social networking site,” said Nancy Delaney, Partner and member of Curtis’ Personnel Committee. “As a firm, we recognized the power of this format of communication and the wide use being made of it by future lawyers.”

The Curtis Facebook recruiting page offers a wide range of information about the firm and its summer associate program. Visitors to the page can read what former summer associates say about their experiences at the firm. Potential recruits can easily find information about work assignments, firm news, firm awards and rankings, and special events, as well as a schedule of the firm’s on-campus interviews. Curtis will be re-launching its own website with a variety of new technologies this Fall.

According to the 2007 Summer Associates survey, published by American Lawyer magazine, the firm ranked 4.533 out of 5 (rank: 67 ). Curtis is an international law firm with $110,000,000 in annual revenue and 220 lawyers, according to published accounts. Founded 175 years ago, Curtis has represented a wide range of clients, including multinational corporations and financial institutions, governments and state companies, money managers and hedge funds.

For more information contact Bobbie Brock 212-696-6923 or bbrock@curtis.com

Full post as published by Larry Bodine's LawMarketing Blog on August 27, 2008 (boomark / email).