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Legal Marketing & PR

: Larry Bodine's LawMarketing Blog

Webinar Tomorrow: What Do I Say To A Prospective Client To Win Them Over?

By Larry Bodine, Esq.

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There is only 1 day left to register for Wednesday's August 27 Webinar:
What Do I Say To A Prospective Client To Win Them Over?



PRESENTED BY: Professional Business Development Institute (PBDI.org) 
SPEAKERS: Larry Bodine, Esq. and Michael G. Cummings 
DATE: Tomorrow, August 27, 2008; Noon - 1PM Central Time 
LOCATION: on the web, on your computer
CONTACT: Michael G. Cummings; (Tel) 1-630-572-4798 or  http://www.sagelawmarketing.com/webseminar38.htm
REGISTER: http://tinyurl.com/5z7w88
Topics Include:

Michael Cummings, law firm marketing

You will learn the secrets of what to say, what to do, and how to be in the right place at the right time in order to turn a contact into a client.  Lawyers are often stuck to find the right words to set up a meeting with a target client, to get the person to talk about their legal matters, and to ask for the prospect's business. Find out what the best rainmakers actually do to turn such golden opportunities into files. You'll learn how to engage a prospective client in a structured dialogue, listen for business "trauma" and move toward commitment. Legal sales expert Michael Cummings and I will reveal how it's done.

• Common Business Development Mistakes That Attorneys Make
• What Clients Care About When Meeting You
• Why Selfish Self Promotion Doesn’t Work
• How to Ask The Right Questions and Listen Effectively
• How to Excel in a Networking Situation
• Diagnosing a Client's Need For Service
• How to Sell Ideas For Next Steps
• Using a Proven, Step-by-Step Business Development Process

For further details: please visit http://tinyurl.com/5z7w88

You’ll find that business development is simply a skill that you can learn. Done properly, you just leverage your existing professional skills and apply them to business development. You don’t have to change your personality or style and suddenly transform yourself into a glib, glad-handing extrovert.


Click here to sign up for this event.

Full post as published by Larry Bodine's LawMarketing Blog on August 26, 2008 (boomark / email).

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