Legal Marketing & PR

If You Still Use Findlaw, Better Read This

By Ben Glass

Internet marketing it hard...its soooo crowded....everyone trying to get that highly valued spot on page one of Google. As Tom Foster of FosterWebMarketing teaches at our conferences, "I don't know any one way of boosting Google rankings but I know a hundred, and we use them all." Of course, what Foster is talking about is working your site--legitimately and within Google's rules--writing good content--becoming a part of the "web community"-- because, as Tom has said time and time again, mess with Google and find yourself blacklisted (and that ain't good.)

It seems that Findlaw has been accused of selling text links from high Page Rank pages to lawyers who are dumb enough to have bought into a "we guarantee top ranking on Google" sales pitch.

Thanks to Cindy Speaker and Kevin O'Keefe for brining this to my attention but go first and look at a blogger named "Oilman" says about this scandal. He did the work to track down some very interesting documents that make it look like not only is Findlaw guilty as charged...

Full post as published by Effective, Ethical Marketing For Attorneys on August 19, 2008 (boomark / email).