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Heavner and Luepke Review "The Top Fifteen Mistakes of Foreign Applicants"

In the latest issue of The Trademark Reporter, B. Brett Heavner and Marcus H.H. Luepke present an informative discussion of the "15 most common mistakes" made by foreign applicants, offering "practical solutions for avoiding these pitfalls." All this in their article, Avoiding Trademark Pitfalls in the "Land of the Unlimited Possibilities": The Top Fifteen Mistakes of Foreign Applicants in the U.S. Trademark Office.As one might expect, the fundamental difference between our use-based system and foreign registration-based systems leads to several of the pitfalls, including inadequate searching by some foreign applicants (who ignore common law marks), overly-broad identifications of goods and services, and vulnerability to attacks based on fraud or lack of bona fide intent...continue to full post

Full post as published by The TTABlog on August 18, 2008 (boomark / email).