Patent Law

IncreMental Advantage is hosting the above titled conference in New York City on October 15, 2008.

...according to some experts, over 85% of the market valuation of the S&P 500 is represented by intangible assets. Other evidence of the power of intellectual property includes:

• Ernst & Young reports that patent licensing alone should soar from the $110 billion it generated in revenue in 2000 to $500 billion by 2015.
• Qualcomm has generated as much as $430 million in licensing revenue in recent quarters while IBM earns more than $1 billion annually licensing its IP.

However, failing to manage intellectual property can be fatal. The Harvard Business Review concluded that more than $1 trillion annually is wasted in patent assets. Patents can be invalidated, injunctions on revenue-generating products can be granted, and patent litigation can endure for years and cost tens of millions of dollars.

Topics of Discussion

? IP Asset Management ? An Overview of Best Practices

? The Role of Patent Reform and Recent Court Cases in Monetizing and Managing Your Portfolio

? Building Your Brand to Achieve Higher Valuation

? Maximizing Returns on Technology & Intellectual Property

? Achieving Competitive Intelligence with Intellectual Property Tools

? The Roles and Responsibilities of Chief Intellectual Property Officers

? Innovative Measures to Communicate and Maximize the Value of IP

? The Role of Litigation in Your IP Strategy

? Practical Insights into Patent Valuation

More details and registration are available here.