Legal Research

Half of U.S. adults use social media

According to study, half of U.S. adults use social media.

Wow! That is, they do according to the latest findings from Universal McCann's "Media in Mind" study. In this particular study "social media" includes text messaging, blogging and social networking. These three technologies combined are used by 50% of U.S. adults for communication purposes.

1 out of 10 U.S. adults now publish blogs (up from 5% last year)
1 out of 5 18-34-year olds publish blogs (up from 10% last year)
22% of U.S. adults use IM (up from 9% last year)
21% 18-34-year olds use IM (up from 14% last year)
57% have joined a Social Network, now the primary mode of creating and sharing content
23% of social network users have installed an application
Video Clips are the quickest growing platform, up from 31% penetration
73% have read a blog
34% post opinions about products and brands on their blog

Read the complete presentation/report (80 page PDF) here.

Interesting. Right or wrong, it's still obviously growing in interesting ways.

Stephen

Full post as published by Stephen's Lighthouse on August 07, 2008 (boomark / email).