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Intellectual Property Law

: OUT-LAW.com

Don't cite 'hits' as a measure of website traffic, warns advertising watchdog

By Pinset Masons

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An advert that claimed a website received over five million 'hits' every month has been banned because the metric is likely to mislead readers. The UK's advertising watchdog said that 'hits' is an unreliable measure of website popularity.

Full post as published by OUT-LAW.com on August 06, 2008 (boomark / email).

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