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: Current AwarenessDon?t cite ?hits? as a measure of website traffic, warns advertising watchdog - OUT-LAW.com
By sally
“An advert that claimed a website received over five million ‘hits’ every month has been banned because the metric is likely to mislead readers. The UK’s advertising watchdog said that ‘hits’ is an unreliable measure of website popularity.”
OUT-LAW.com, 6th August 2008
Source: www.out-law.com
Full post as published by Current Awareness on August 06, 2008 (boomark / email).
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