Legal Marketing & PR

Marketing Leaders Flocking to September CMO Forum in New York

By Larry Bodine, Esq.

The Westin New York at Times Square in New York, NY, will be the place to be on September 16 and 17, 2008, when the annual Chief Marketing Officers Forum takes place.  Sponsored by ALM Events, this promises to be THE conference of the year.

I've been working hand-in-glove with Iris Jones, Chief Business Development and Marketing Officer of Chadbourne & Parke to assure that we have the best and brightest speakers discussing the topics that really matter to law firm Chief Marketing Officers.

Here's a bonus: each attendee gets to send in, in advance, a description of the most difficult challenge facing them, and the closing panel of experts will offer a solution for each. We want to be as responsive to the attendees as possible.

You can download a brochure to see the lineup of just a few of the topics:

• Charles O’Neill, Managing Partner, Chadbourne & Parke LLP will open the conference with "The CMO’s Evolving Role."
• Iris Jones and I will present "How CMOs Can Train Partners to be Rainmakers."
• ROI – how to build it into marketing initiatives from the start
• Technology that your clients want you to have
• How to jump 10 spots on the AmLaw 100
• Demonstrating Value to the Management Committee
• How to Win A Competitive Proposal Process
• Competitive Intelligence

Plus the networking will be fabulous.  This will be your chance to meet and mingle with the nation's top CMOs -- from the faculty and the audience.  Plus it will be fall in New York -- what's not to like?  Register now and I'll see you there.

Full post as published by Larry Bodine's LawMarketing Blog on July 18, 2008 (boomark / email).