Practice Management

I liked Rhymes With Orange and I thought I would share it with you.  Frankly, I have never understood the reason for over long firm name, except for ego.  In Texas you cannot use trade names, but you can use a name of a lawyer associated with the firm, or a lawyer formally associated with the firm in the death, retirement, etc.  I have never, maybe as a result, understood trade names for law firms because the real purpose in relationship or network marketing is to sell yourself or to sell real people.  That said, we should all do more to shorten the names we use so we do no hospitalize our receptionists and secretaries.