Legal Marketing & PR

How Email Markters can Avoid Getting on a Blacklist

By Larry Bodine, Esq.

My friend Josh Frucher in New York just put up this excellent list of pointers for email marketers, about how to make sure your emails get delivered: Email Deliverability Best Practices

They include:

#1: Register a custom domain

#2: Get a Private IP address

#3: Reverse DNS: Use an email service provider who will customize your email headers so that the domain name in the "From" field and headers of your emails match the domain name associated with your unique IP address.

#4: Authentication: Use an email service provider that can implement authentication such as SPF, Sender ID, and Domain Keys for your domain.

Full post as published by Larry Bodine's LawMarketing Blog on July 15, 2008 (boomark / email).