Legal Marketing & PR

Be proactive

By Edward Poll, J.D., M.B.A., CMC

"Business is a team sport," says Ann Livermore, head of one of Hewlett-Packard's business units. But, she says that this sentiment is not common, even among other business executives. They seem to be more focused on their personal agenda rather than on the well-being of the company.

Does this sound familiar? Is this why law firms, no matter how large, act as though they are hotels for sole practitioners? Is this why even large law firm lawyers talk about "their clients" rather than talking about "firm clients"?

If you can keep your eye on the "team," does your firm have a strategic plan? Is your firm planning proactively for its future, or are you merely reacting to the marketplace and your existing clients?

Full post as published by Law Biz Blog on July 09, 2008 (boomark / email).