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Intellectual Property Law

: SIVACRACY .NET

Maybe just a little evil

By Siva Vaidhyanathan

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Okay, not evil, but not as family-friendly as their image. So, in case you were under the impression that Google is anything other than a business...

Two months ago, Google held a series of secret focus groups with employees who have children in Google?s day care facilities. The purpose was to gauge their reaction to the company?s plan to raise the amount it charged for in-house day care by 75 percent.

Parents who had been paying $1,425 a month for infant care would see their costs rise to nearly $2,500 ? well above the market rate. For parents with toddlers and preschoolers, who were charged less, the price increases were equally eye-popping. Under the new plan, parents with two kids in Google day care would most likely see their annual day care bill grow to more than $57,000 from around $33,000.

At the first of the three focus groups, parents wept openly. As word leaked out about the company?s plan, the Google parents began to fight back. They came up with ideas to save money, used the company?s T.G.I.F. sessions ? a weekly meeting for anyone who wanted to ask questions of Google?s top executives ? to plead their case, and conducted surveys showing that most parents with children in Google day care would have to leave Google?s facilities and find less expensive child care.

Do you think you know how this story ends? You?re probably guessing that because it involves ?do no evil? Google, Fortune magazine?s ?Best Company to Work For? the past two years, this is a heart-warming tale of a good company reversing a dumb decision.

If only...

For the rest of this story, click here. Spoiler: It doesn't end well.

Full post as published by SIVACRACY .NET on July 06, 2008 (boomark / email).

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