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Made to Stick

During law school I worked as a research assistant.  One of my duties was to write 3-4 page executive summaries of books and law review articles.  Most books - even very dense ones - can be summarized in a few pages.  Of course, you can't fully develop what is contained in the book.  But you can get the big idea.  Made to Stick: Why Some Ideas Survive and Others Die is different. Made to Stick has a big idea: Some ideas stick.  But, come on, is that helpful?  More specifically, some ideas stick because they are memorable, understandable, involve stories, and appeal to emotion.  Who hasn't heard that?  So why buy the book?  You should buy the book if you care about ideas and are tired of platitudes...continue to full post

Full post as published by Crime & Federalism on July 04, 2008 (boomark / email).