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5 benefits of adopting plain language

David Siecker calims to be America's best communicator... Well, he does a fine job of explaining the good in plain language:

5 Benefits of adopting plain language:

* Reduce the amount of time it takes for individuals or organizations to comply with your instructions. With plain language, your customers can understand your message and instructions the first time they read your documents.
* Cut down on the number of customer service phone calls, inquiries, and complaints. When people don?t understand the information we provide, they contact your front-line staff, hotlines, or government contracted service providers to understand how to act on the information we provide.
* Increase the likelihood that we get the response we are seeking. Some people who receive confusing letters or unclear public documents may not do anything at all. Your letters or pamphlets may end up in the recycling bin or trash.
* Become accessible to more people. Accurate and high quality translation starts with easy-to-read English-language documents. Translators will make fewer mistakes and better convey your message when they are translating plain language documents.
* Increase company/department transparency and hold yourselves accountable for the messages we send the public.

See the full article here.

Full post as published by Building Rapport on July 02, 2008 (boomark / email).