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Academic

: Conglomerate

The New Walmart Logo

By Gordon Smith, Christine, Hurt, Vic Fleischer, Fred Tung, Lisa Fairfax, David Zaring

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We have a category called "Wal-Mart," but it appears that we need to revise that to read "Walmart." Walmart is getting a spanking new look for its brand. Behold the new logo:

Walmart_logo

Hmm. Walmart is like a sunny day ...

Look at the evolution of Walmart's logo, and you can see an echo of the first logo (1962-64).

Full post as published by Conglomerate on July 01, 2008 (boomark / email).

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