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Intellectual Property Law

: Guiding Rights Blog

Protecting Your Brand: The Billion Dollar Cookie - The Guiding Rights Newsletter 1:3

By Mark VB Partridge

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The billion dollar cookie is a story about the importance of brands.  Why would anyone pay a billion dollars for a cookie? 

Join me on a trip to New York to learn why.

It's Tuesday morning, June 6, 1989.  Picture yourself in a law firm conference room overlooking Manhattan.  You are Henry Kravis, the leader of the investment firm KKR, which recently captured massive public attention by completing a leveraged buyout of R.J.R. Nabisco, for $25 billion. 

You are in New York for the sale of the Nabisco European cookie, cracker and peanut business.

You're standing in that conference room ...

Full post as published by Guiding Rights Blog on July 30, 2007 (boomark / email).

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