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Intellectual Property Law

: Current Trends in Copyright, Trademark & Entertainment Law

One Billion Dollars: The Price of A Name

By ipandentertainmentlaw

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by Tamera H. Bennett posted July 21, 2008 How much is it worth to your brand to spend One Billion Dollars for naming rights on a stadium? I think only you and your CFO can decide. Here is a link to a video by AD AGE that provides a good overview of the stadium side of raising [...]

Full post as published by Current Trends in Copyright, Trademark & Entertainment Law on July 21, 2008 (boomark / email).

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