Legal Marketing & PR

LA Tech Show

By Edward Poll, J.D., M.B.A., CMC

New York (ALM) is the “big one.”  Chicago is home of the ABA.  And now, Los Angeles is doing its part in promoting the effective use of technology. The partnership between ALM and Los Angeles County Bar Association continues to grow. Countervailing trends are at work and I’m eager to see the results with the show opening tomorrow.

Travel has become more difficult and expensive, thus localizing efforts to bring the information to the people rather than the people to the information makes sense. Of course, you do remember we’re talking about technology? There should be no reason to travel to see the benefits of technology ... just do it over the web!

On the other hand, as the phone company realized years ago, “high tech, high touch” is required to be truly effective today. Thus, personal contact and demonstration and networking are essential even in a techie world.  Hence, the LA show.

There has been so much consolidation in the legal services world of technology, however, that it will be interesting to see just how many vendors are left standing to show in Los Angeles.

Stay tuned for more. As I said, I’m eager to see the 2008 version of the show.

Full post as published by Law Biz Blog on June 25, 2008 (boomark / email).