Intellectual Property Law

Arizona Keyword and Metatag Case

By Marty Schwimmer

Prof Goldman: "Keyword Metatags and Keyword-Triggered Ads Don't Create Initial Interest Confusion - Designer Skin v. S&L Vitamins":

An Arizona district court has ruled that the surreptitious use of trademarks doesn't create a likelihood of initial interest confusion, granting summary judgment on the trademark claims to the defendant.

This case is another enforcement action brought by a manufacturer trying to keep its goods from leaking out of its restricted channel and being sold on the Internet.

Full post as published by Trademark Blog on June 06, 2008 (boomark / email).