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TTAB Rejects Parody Claim; Finds "IVY LEAGRO" Confusingly Similar to Famous "IVY LEAGUE" Marks

By John L. Welch

Boola Boola! The Council of Ivy Group Presidents frustrated Brown graduate Robert R. L. Gray in his attempt to register the mark IVY LEAGRO for goods in classes 16 (printed publications) and 25 (clothing), and for information services in the field of education (class 41). The Board found his mark likely to cause confusion with the marks IVY LEAGUE and THE IVY LEAGUE registered and used for paper products, clothing, and educational services. Council of Ivy Group Presidents v. Gray, Opposition No. 91161051 (December 28, 2007) [not precedential].The Board began its analysis by finding that Opposer's marks are famous for purposes of the fifth du Pont factor, and it observed that this fame "must be accorded dominant weight in our likelihood of confusion analysis...continue to full post

Full post as published by The TTABlog on January 07, 2008 (boomark / email).