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Academic

: Feminist Law Professors

?The Ad Council and the U.S. Department of Health and Human Services are placing tiny T-shirts in dryers throughout the city urging laundry-doers to ?Shrink a few sizes.??

By Ann Bartow

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Via AdFreak, which notes: “The campaign, done pro bono by McCann Erickson, sends the fatties to HHS?s Smallstep site, where they are further encouraged to ?shed those holiday pounds, reduce their risk for obesity and lead a healthy lifestyle,? according to the press materials.” Good grief, on top of everything else wrong with it, that’s just rude.

–Ann Bartow

Full post as published by Feminist Law Professors on January 17, 2008 (boomark / email).

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