Patent Law

Story of Schundler campaign in New Jersey

By Lawrence B. Ebert, Esq.

Franks and the McCain Playbook

With the old campaign dynamics radically altered, Schundler's strategy essentially remained the same. He continued to pound the same issues - his Jersey City record, taxes, education and "those darn tolls" - and would steadily drop Leonardo's mail pieces promoting them. Radio ads also continued.

Franks began a campaign modeled after Sen. John McCain's presidential run, touting himself as a reformer and championing campaign finance reform. He immediately called Schundler a "formidable opponent," at a time when many in the state thought his underdog candidacy was doomed.

See
www.bretschundler.org/campaignsandelections0801.shtml

Full post as published by IPBiz on May 30, 2008 (boomark / email).