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Financial planner blogs an effective marketing tool : New survey

By Kevin OKeefe

A recent survey by Kahuna Content, a New Jersey-based social media research company, found that financial planners' blogs are effective in establishing themselves as experts in their field. So much so that most blogging financial planners are considering increasing their efforts in blog marketing. Particular findings include: Almost half of blogging financial planners say the goal of their blog is to establish themselves as an expert in their field.78% of blogging financial planners say that their blog is either somewhat effective or very effective in reaching the goal they set out for the blog.57% of blogging financial planners said that they were either somewhat committed or very committed to their blogging program.89% of respondents said that they were considering increasing the amount of time they devoted to their blogging program...continue to full post

Full post as published by Real Lawyers : Have Blogs on May 30, 2008 (boomark / email).