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: Reasonable BasisIs it a survey or a sweepstakes?
According to Business Week, this will be one issue in a lawsuit by Philips Electronics against Procter & Gamble Co. over P&G's claims for its Pulsonic electric shaver. According the lawsuit P&G's claim that 9 out of 10 men polled in a Men's Health survey said that the Pulsonic was the "best electric shaver they ever tried" was based on a sweepstakes where men were given a free shaver and not an actual survey. Philips also alleges that P&G falsely claims that the Pulsonic gives a closer shave because microvibrations caused by sonic power expose more hair.
Full post as published by Reasonable Basis on December 18, 2007 (boomark / email).

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