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: Legal Blog

Direct to Consumer Advertising of Cypher Stent Draws Heavy Criticism and Points to Need for Legislation

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For several years the U.S. Food and Drug Administration has been reviewing a set of guidelines proposed in 2004 for advertising medical devices. Now, a television advertisement for a heart stent, metal mesh devices that are used to prop open arteries after they have been cleared of blockages, has been scrutinized and attacked in an op-ed article for failing to adequately warn consumers about the potential dangers of receiving a stent, including a ruptured coronary artery. The ad does warn of heart attack and stroke.

Full post as published by Legal Blog on May 28, 2008 (boomark / email).

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