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Media & Entertainment Law

: Sports Biz

Sounders Score with Xbox

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The Seattle Sounders FC may still be a year away from fielding a team but yesterday announced their most significant milestone yet. The Sounders announced that Microsoft's Xbox 360 Live division will be the Sounders jersey sponsor for a period of five years. This is Microsoft's first major foray into sports sponsorship. The deal is reputed to be worth $4 million per year, which would place it at the high end of MLS jersey deals.

In addition to jersey placement, Microsoft will get naming rights to the Sounders field at Qwest Stadium, which will now be known as "The Xbox Pitch at Qwest Field". Xbox 360 will sponsor the Sounders foreign exhibition tour. Like several of the other jersey deals in the league, this one carries with it league wide rights, in addition to team sponsorship, Xbox 360 will become the official and exclusive video game console of MLS.

This is a superb deal for both the Sounders and the league. Not only do they get Microsoft in the fold, but they get them in at a very good price and continue generating enthusiasm for the club in advance of their entrance into the league. The fan base is certainly energized, as the team has taken over 16,000 deposits for season tickets already.

Full post as published by Sports Biz on May 28, 2008 (boomark / email).