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Legal Research

: VLLB Linkblog

Google AdWords: A Brief History Of Online Advertising Innovation - Publishing 2.0

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"Google had two moments of pure brilliance. The first was PageRank. The second was introducing relevance into the pay-per-click auction model.

So brilliantly obvious ? yet nobody else at the time thought of it."

Full post as published by VLLB Linkblog on May 28, 2008 (boomark / email).

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Lawsuits and Settlements

Internet Gambling
Microsoft, Google, and Yahoo pay $31.5 million settlement for advertising and promoting illegal gambling sites online.

Ram Publishing
alleging phone book advertising contract fraud.

Google AdWords Class Action
$20 Million Settlement Proposed in

Kimkins
alleging false advertising of online dieting.

Marketing Spam
Member Source Media pays $200,000 civil penalty for deceptive online advertising.

Google
alleging that companies who used internet advertising to sell mobile content have overpaid for keywords.

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