International Law

ReadWriteWeb's Sarah Perez looks at why Gen Y is going to change the web:

Gen Y is taking over. The generation of young adults that's composed of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation since the Baby Boomers and three times the size of Gen X. As the Boomers fade into retirement and Gen Y takes root in the workplace, we're going to see some big changes ahead, not just at work, but on the web as a whole.

There's some contention over where exactly Gen Y starts and stops - some say those born 1983-1997, others think 1982-1997. In this week's Entertainment Weekly, Gen Y is defined as "current 13 to 31 year-olds" and BusinessWeek says they can be as young as five. Regardless, we know who they are - they're the young kids of today, the most digitally active generation yet, having been born plugged in.

Read more here.  She goes on to look at how they're different: "They're Plugged In", "TV isn't King", "They Don't Care About Your Ad, They Care What Their Friends Think", "Work Isn't Their Whole World" and "They're Socially Conscious".  She then looks at Gen Y's relationship with technology: "Internet TV", "Socializing Rules ... But They Want to Control It", "Marketing Has To Change", "Work Tools Need to Mirror Web Tools", "Web Sites Will Need to Cater to Shorter Attention Spans", and "Mobile Web? Yes Please!".