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International Law
: Le petit Musee des Marques (pMdM)links for 2008-05-12
By Frédéric Glaize
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Twenty-eight years ago, in a book entitled Positioning: The Battle for Your Mind, I [Jack Trout] wrote: “The single most important marketing decision you can make is what to name the product.” By now, the world seems to agree.
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Urteil v. 01.04.2008 - Az.: 9 O 368/08 (41) - Haftung für Google AdWords; weitgehend passende Keywords Leitsatz: 1. Die Benutzung eines Markennamens als bloßes Keyword im Rahmen von Google AdWords stellt einen kennzeichenmäßigen Gebrauch und somit auc
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Apple’s European counsel Bird & Bird has delivered at least one notice to an unnamed distributor threatening ?25,000 in damages (and ?15,000 in legal fees) for HiPhone sales.
Full post as published by Le petit Musee des Marques (pMdM) on May 12, 2008 (boomark / email).
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