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Legal Marketing & PR

: Real Lawyers : Have Blogs

Law blogs : Old fashioned word of mouth marketing

By Kevin OKeefe

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Why are blogs becoming so popular for businesses, including law firms? Per business coach Deborah Micek in an article in this morning's Honolulu Star Bulletin: The answer is simple when you consider the history of marketing and communication: A blog exponentially multiplies the world's oldest, favorite and most-trusted form of information sharing -- word of mouth. People love sharing what they know with like-minded friends. Think about it. Whom do you trust the most to give you advice, recom read more

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Full post as published by Real Lawyers : Have Blogs on May 11, 2008 (boomark / email).

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