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Legal Marketing & PR

: Real Lawyers : Have Blogs

ROI for lawyer social networking is 'astronomic'

By Kevin OKeefe

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That's the word from Doug Cornelius, a senior real estate associate with Goodwin Procter in Boston and well known knowledge management blogger, in a recent article by The American Lawyer's Brian Baxter. Social networking costs are minimal -- it's not like sponsoring a table at an awards dinner or printing brochures -- so your return on investment is astronomic... Cornelius' comment was part of a story on Legal OnRamp, started by Cisco Systems Inc. General Counsel Mark Chandler and former Perkins Coie lawyer Paul Lippe. In less than a year, Legal OnRamp has grown to more than 3,000 members from 200 firms and 400 companies. Allen & Overy, whose partner Kenneth Rivlin unsuccessfully tried kill off associates use of Facebook, saw enough merit in social networking sites to invest in Legal OnRamp...continue to full post

Full post as published by Real Lawyers : Have Blogs on May 11, 2008 (boomark / email).

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