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Law firm newsletters? Burn them says leading Canadian legal publisher

By Kevin OKeefe

That's the word from Jordan Furlong, Editor-in-Chief at Canadian Bar Association's National magazine and Executive Editor at Canadian Corporate Counsel Association. The necessity and effectiveness of law firm newsletters have been long overrated. Partly this is because the content is written by lawyers, and is therefore a reliably tortuous read. Partly it?s because a general legal update is of limited interest and use to clients, who don?t really have time for FYI documents that don?t deal directly with an immediately relevant matter. But mostly, I think, it?s because law firms have never given newsletters the attention, support and priority to be anything other than pretty mediocre and indistinguishable from one another (if I took the banner off two random law firm newsletters and switched them around, could you tell the difference?) Jordan makes some compelling points...continue to full post

Full post as published by Real Lawyers : Have Blogs on May 10, 2008 (boomark / email).