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International Law

: IP Down Under

No spillover reputation in energy drinks case - Hansen Beverage Company v Bickfords (Australia) Pty Ltd [2008] FCA 406

By IP Down Under

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IP Down Under at http://ipdownunder.com/no-spillover-reputation-in-energy-drinks-case-hansen-beverage-company-v-bickfords-australia-pty-ltd-2008-fca-406/.Marina Lloyd Jones, Senior Associate of Allens Arthur Robinson reports on Hansen Beverage Company v Bickfords (Australia) Pty Ltd [2008] FCA 406, in which the Federal Court was required to consider whether an energy drink that has enjoyed significant global success, but never been sold or directly marketed in Australia, had [...]

Full post as published by IP Down Under on May 10, 2008 (boomark / email).

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