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Ratatouille director on employee morale

In my experience, the thing that has the most significant impact on a movie’s budget - but never shows up in a budget - is morale. If you have low morale, for every $1 you spend, you get about 25 cents of value. If you have high morale, for every $1 you spend, you get about $3 of value. Companies should pay much more attention to morale. Source: Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird , The McKinsey Quarterly, April 2008. Bird is a two-time Oscar-winning director for Pixar, the production company behind Toy Story, A Bug’s Life, Story 2, The Incredibles and Ratatouille. He was hired by Pixar's senior executive team which includes Steve Jobs, Ed Catmull, and John Lasseter

Full post as published by Lightbulb IP blog on May 07, 2008 (boomark / email).