Legal Marketing & PR

Last 24 Hours to Register: How the Marketing Partner of the Year Doubled His Firm's Revenues

By Larry Bodine, Esq.

There are only 24 hours left to register for the LIVE webinar:
How the Marketing Partner of the Year Doubled His Firm's Revenues

Don't miss hearing how Mark A. Long, the Marketing Partner at Schwabe, Williamson & Wyatt doubled his firm's revenues:

WEBINAR DATE: Thursday May 8, 2008 (tomorrow)
10 AM Pacific time
11 AM Mountain time
Noon Central time
1 PM Eastern Time

Click here now to sign up for this LIVE web seminar to learn how your firm can apply his lucrative methods.

We'll focus on the 4 steps he took that boosted revenue for his 175-lawyer firm in Portland:

1. Success-building compensation system. Building on concepts used by others but tailoring it to work at their firm, Mark has led a process where "we print money," according to firm president David Bartz.
2. Strategic Marketing Unit (SMU) program. Instead of marketing solely by practice groups or individuals, the firm has voluntary groups that focus on an industry, a client, or an area of practice.
3. Marketing Pyramid presentation. You'll hear and see the actual "Marketing Pyramid" presentation he gives internally to train his firm's attorneys in developing new business. 
4. Giving the Marketing Director a free hand.  Schwabe recently created a Strategic Marketing Communications Plan, and gave the marketing director freedom to create it and trusted her decisions.  "The result has been an amazing growth in new business acquisition and client retention," said Karen T. Kervin, Director of Client Relations & Marketing.

"Mark has led us in transformational initiatives which have increased the quality of service to our clients, leading our clients to hire us for a broader range of work and for increased levels of work while raising our reputation so new clients, in new areas, have hired us," says firm President David F. Bartz, Jr.

Attend this live webinar with moderators Larry Bodine, Esq. and Michael G. Cummings, and learn about the firm's key revenue-generating initiatives:

Click here to see Mark A. Long's detailed bio. Click here to see the detailed program description.

Full post as published by Larry Bodine's LawMarketing Blog on May 07, 2008 (boomark / email).