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Lawyer blogs : What's the ROI?

By Kevin OKeefe

Another question we get peppered with at LexBlog is 'What's the ROI for a law blog?' Like on a lot of things, I'm pretty cavalier in my response. I just throw back questions. What's the ROI for taking exec's to a Celtics' game? What's the ROI for speaking at industry conference? Do you have to give reports on returning to the office as to when you'll be getting the prospective client's work? Kevin McKeown, our VP of Client Development and who is working with a ton of large firms, understandably wanted to offer firms something more on the ROI front. Plus, in addition to being a lawyer, he's got 20 plus years developing business strategies and plans that drive companies - offers a different perspective than me. Kevin's been providing the summary to law firms and I thought it worthwhile to share with you...continue to full post

Full post as published by Real Lawyers : Have Blogs on May 06, 2008 (boomark / email).