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International Law

: Going Global

What It Took for an American Icon to Become #1 in China -- Another Lesson in Global Marketing

By cmaginness

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Regular readers of this blog know that from time to time we've examined whether global companies have the power to impose standardization upon foreign markets (ala Ted Levitt's original conception of globalized business), or whether the most successful global competitors...

Full post as published by Going Global on May 05, 2008 (boomark / email).

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