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Copyright Law

: Cairns Blog

Carrot Mobbing

By Beth Simone Noveck and students.

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Brent Schulkin in San Francisco has launched the first "Carrot Mob."  What's a Carrot Mob?  Well, it's a way to use the "carrot" of consumer buying power to encourage small businesses to help the environment.  The idea is to use web-based tools to organize a consumer flashmob that channels business to stores that commit to environmental improvements. Here's the catchy video of the first Carrot Mob "Make It Rain" campaign in San Francisco's Mission read more

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Full post as published by Cairns Blog on May 02, 2008 (boomark / email).

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