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Boston Business Journal : Blogs a good way to enhance lawyer's reputation

By Kevin OKeefe

Nice article in yesterday's Boston Business Journal by Lisa van der Pool. Lisa was reporting on my presentation at the New England Legal Marketing Association's event, "How to Work a Room in the Digital Age: Social Networking for Law Firms." Lisa's takeaways from my presentation: Blogs are good idea for lawyers. Especially if they want to package their legal musings in a zippy, readable way, shine up their firm's reputation and attract reporters looking for expert sources.While not every individual lawyer has a flair for the conversational writing style that is the mainstay of a popular blog, "every type of practice area and every firm could benefit from blogging." Lawyers should become familiar with social networking sites LinkedIn, Legal On Ramp, YouTube and Facebook...continue to full post

Full post as published by Real Lawyers : Have Blogs on April 29, 2008 (boomark / email).