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Legal Marketing & PR

: Real Lawyers : Have Blogs

Lawyer blogs driving traffic to law firm websites

By Kevin OKeefe

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Imagine a 90 lawyer firm that's been around for decades with a very nice website with the biggest referrer of traffic to the website being a blog published by a lawyer who just joined the firm. And the blog is only 6 months old. Just got word from a client that just that is happening. Fact is, it's happening all the time. Why? Couple reasons. One, law firm websites suck as far as being search engine optimized. Two, there's nothing compelling drawing traffic to law firms' websites. Most law firm websites were built by law firms and legal web developers who were totally focused on the look of the site and the wonderful things that were going to said about the firm and its lawyers. During design and development no one discussed how anyone was going to find the website...continue to full post

Full post as published by Real Lawyers : Have Blogs on April 29, 2008 (boomark / email).

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