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International Law

: Le petit Musee des Marques (pMdM)

Livre : Le Glossaire de la Marque

By Frédéric Glaize

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Le glossaire de la marque : Interbrand

Jez Frampton, CEO de l’agence Interbrand, signe ce glossaire qui rassemble les définitions de 500 termes du jargon employé dans ce domaine par les professionnels du marketing (pour un aperçu, voir cet article de L’Expansion). On trouve également dans cet ouvrages des témoignages de dirigeants exprimant leur sympathie pour les marques et l’importance qu’elles revêtent.

Full post as published by Le petit Musee des Marques (pMdM) on April 21, 2008 (boomark / email).

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