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Legal Marketing & PR
: Jonathan's Web Marketing BlogA Guru's Tip - What We've Known At Page 1 All Along
By Jonathan Fashbaugh
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It's common sense, really. You have to have content assets to back-up your web marketing. Without the content, visitors won't "buy".
Here's an exerpt from WebProNews.com, from their recent article, Bad Content Equals Bad Sales. They're quoting usability columnist Jakob Nielson.
"Our user testing of product pages shows that people are much more likely to buy when a page answers their questionsFull post as published by Jonathan's Web Marketing Blog on April 17, 2008 (boomark / email).
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