Legal Marketing & PR

MINDSET and MENTAL BARRIERS--(this bothers some people)

By Ben Glass

The biggest challenge to marketing your law practice more effectivly is to get over the mental hurdles and barriers that were drummed into you in law school and continue, I argue, to be drummed in to you by most in the profession.

Stop Thinking Like a Lawyer - way too restrictive.

Look outside the box - what are other good entrepreneurs doing? No, YOUR BUSINESS is not different! Get over it. The only reason to run a law practice is to make a profit. If you don't make a profit you are out of business!

We must begin to look at all aspects of the running of a law practice as a business and to do so, we look at what other successful businesses in other industries do. Then we ask, 'how could I import that idea into the practice of law?"

Full post as published by Effective, Ethical Marketing For Attorneys on September 15, 2007 (boomark / email).