Legal Marketing & PR

HOW DO WE DO THIS?

By Ben Glass

Just how can we make our law firm marketing stand out from all of those other lawyer ads out there?

Here are some tips:

Shout a different message:

Look at the ads you are running today and the other ads currently in your market. Would your ad provoke a client who is actively looking for an attorney to start a conversation with you as opposed to starting that conversation with somebody else or as opposed to doing nothing? The first thing I did when I started learning from Dan Kennedy was to go to the library and study all of the lawyer ads in the yellow pages. Dan was right. They all say the same thing!

Here's what you are looking for:

Full post as published by Effective, Ethical Marketing For Attorneys on September 29, 2007 (boomark / email).