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Legal Marketing & PR
: Effective, Ethical Marketing For AttorneysWriting to Establish Yourself as the Expert
By Ben Glass
Last time we talked about writing books as a way of establishing your expertise and providing information to prospective clients.
Not ready for a book?
Here are some "whitepapers" you could write.
Why a respected local judge called a chiropractor a hired gun
Why you must be brutally honest with your lawyer
Why your health insurance company may demand ALL of your settlement money
Or record an audio CDs--The Truth About the American Justice System
Full post as published by Effective, Ethical Marketing For Attorneys on October 01, 2007 (boomark / email).
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