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Legal Marketing & PR

: Speak to Lead

Memorable Quotes: One Key to Creating Quotes that Engage the Listener's Mind & Emotion

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In an article titled, "Your Quotes Could Have Gas," Steve Crescenzo of Crescenzo Communications, divides quotes (and sound bites) into three categories: C.R.A.P., G.A.S., and P.A.R.C. Or--my translation--Boo, Yawn, Bravo! What's particularly interesting are the examples, one for each category,...

Full post as published by Speak to Lead on November 21, 2007 (boomark / email).

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