Legal Marketing & PR

Procrastinators Unite

By Tom Kane

Okay it's now 2008. Have you done your marketing and business development planning for the year?  Well, it's not too late. It’s late mind you, but never too late. However, it would be a good idea to pull your act together soon, if you hope to have a successful year.

First you make a plan. Simple, not complicated. Something you can implement over the next few months. Like what, you may ask?

Well, since the best source of new business is from clients and referral sources, start there. Ask them. That means, plan to visit with your clients (off the clock) and those who have referred work, and talk with them about what problems they (or someone they know) are facing. 

Then, you implement. That is, you call clients and referral sources and request such a meeting to discuss their business or to learn more about their industry, etc. Oh yeah, and listen intently, while asking probing questions.  Very often, this leads to immediate work.

A coach can help you do both. For ideas on that aspect, check out:

• Personal Coaching Isn’t Just for Rookies
• Do You Have a Coach?
• Why You Should Hire a Coach

But, no more procrastinating! It’s time to get off your duff.

Full post as published by Legal Marketing Blog on January 08, 2008 (boomark / email).